'Working with the best in the world brings out the best in all of us'
Reach Sport’s award-winning team provides creative publishing services and helps deliver official matchday programme stadium sales and global retail channels for many leading international sports organisations.
The Rugby World Cup is one of the world’s most exciting and popular sporting events and Reach Sport are the official publishers of the matchday programmes and pre tournament magazine! This is the third tournament in a row, following England 2015 and Japan 2019.
The Reach Sport team published 48 100-page bilingual matchday programmes in just 51 days. It is a huge operation with a team working across writing, designing, printing, distribution, stadium sales, online sales and marketing.
Reach Sport was proud to make history by playing an important role in the biggest football event on the planet.
The 2018 FIFA World Cup in Russia attracted a global audience of more than three billion spectators, with three million fans attending the event – including one million international visitors from outside of Russia.
All matchday programmes read by fans at the games, including corporate hospitality editions for VIPs, were produced by Reach Sport, and will no doubt be treasured as a lasting souvenir from the tournament for many years to come.
Following on from delivering a successful publishing campaign for World Rugby in the UK in 2015, Reach Sport is currently developing an exciting dual language publishing strategy for this year’s tournament which takes place in Japan from September 20th to November 2nd.
Working closely with the brand teams at IMG and World Rugby, our talented team of designers are currently finalizing illustrations to create a set of unique covers for all 48 fixtures which will be exclusively revealed to rugby fans all over the world this summer.
